Currently 68% of adults in Australia own a Smartphone and still growing
86% of smartphone users look for local information on their phone and 88% take action as a result, such as making a purchase or contacting a business
74% don't leave home without their device
That means that people are no longer tethered to home or the office when searching the internet. Instead, they're accessing the web from their phones wherever they go: retail stores, Stadiums, Hospitals, Hotels - you name it.
App usage is ubiquitous.
27 apps installed on average on each device, with 10 apps used in the last 30 days
With the continued growth of app usage, companies are investing in app development to reach out to customers in new and exciting ways. By developing an app that a customer uses at your location you enhance the customer engagement.
Whilst a location-based app with regular 3G Internet connectivity is cool, one that's integrated with your venue's WiFi infrastructure is even better. That's why, together with Cisco, we're rolling out a super-simple way to connect an app to your Cisco WiFi. In the 7.4 version of the Cisco Mobility Services Engine, venues will be able to just "check a box" in the software to make "indoor GPS" a snap.
The result is a marketers dream - real time analytics of visitor behaviour around your venue.
Why Discovery Technology?
With 15 years' experience in infrastructure design and implementation along with a team of dedicated and talented software developers, we pull all the pieces together for you. Managing the whole process to get your venue up and running the way you want it. Easily and smoothly.
